If you want to improve your ranking in the search results, search engine optimization works. If you are only found on page two or three on Google, you can hardly expect new visitors. But how does this secretive optimization actually work?
To begin with, understand that Google wants to provide its users with the best possible search results. After all, the company earns a lot of money with advertising placements on the search results pages. Google’s goal is to maximize the number of satisfied users by providing searchers with the most relevant websites possible for a search query. So web pages, which can answer the asked question of the user.
Google’s task: to deliver relevant websites
To check the relevance of all websites, Google examines them for a variety of features. This includes both content and technical aspects. In addition, Google tries to find out how popular a website is by analyzing the content and quality of links to the website. After all, every so-called backlink can be considered as a kind of recommendation.
Based on this and much more information, Google is now beginning to sort search results as part of a complex algorithm to provide the searcher with a successful user experience.
Ranking factors, according to Google
Google itself says that the following three ranking factors have the highest weighting when sorting the search results:
- Rank Brain
Under RankBrain Google understands an artificial intelligence, which allows the search engine to identify the search intention of the user. Overall, there are about 200 different such ranking factors.
In order to operate search engine optimization successfully, it is therefore necessary to offer the user relevant content according to his search query and to link it to the Internet. This is easier said than done. Because the competition is strong and the Google algorithm is incredibly complex.
This is how Cheap SEO Service works
In order to take into account the ranking factors mentioned by Google, one should follow the following advice when creating a website:
- The keyword analysis and its meaning
- This is how onpage-SEO works
- Tips for creating content
- Win backlinks with offpage SEO
So if you want to appear on page 1 with your website on Google, you need to bring in a great deal of know-how and experience in order to be able to identify and implement the necessary measures.